Middle Man Me: How Social Media is Going to Change the Art Industries as We Know Them.
Author: Absent Minded Professor | Filed under: Musings
Today @DrewZachary made two updates to Twitter that made me sigh and shake my head (not at him…he’s lovely…at the industry of art):
"Since it’s come up, a reminder: legally, the writers on our show can’t read/hear your ideas/scripts for our show. But we still love you."
"The best advice I have for aspiring writers is go through a fellowship or get yourself represented by an agent who CAN submit your work."
This caused me, in my head, to begin reciting my new vignette: "Middle Man Me: How Social Media is Going to Change the Art Industries as We Know Them." (I am not a screenwriter- so don’t judge, this was just the format it played out in in my head):
INDUSTRY: Well, sir, we appreciate that this person has contacted you and shows immeasurable talent, but legally we need them to have an agent get in touch with us.
ARTIST: This person doesn’t have an agent. They’re take on the world is almost wholly unique and no agent in the history of man has expressed an interest in unique.
RANDOM V.O.: Agents, like Industry, are business people, not artists. What they want is to make money. Talent does not outweigh risk, the agent will always take the safe bet first, but art is about risk.
INDUSTRY: Well, that’s just too bad. We can’t help you. If we did, all our agents would get mad at us for effectively letting social media destroy their jobs, and we can’t have that.
ARTIST: We’re letting something great slip through our finger-tips. This writer is really savvy, if we don’t snatch him up now, we’ll miss the opportunity.
SMALL TIME WRITER: (Tweeting) Hey guys, my friend, The Artist, just got back to me. Industry refused to even contemplate talking to me without an agent. Looks like this is going to be indie after all. You folks still in?
SMALL TIME FRIENDS: Totally in. We begged, borrowed, stole all the necessary equipment, we’ve got YouTube queued up, between all of us our 300,000 followers have pitched in some donations for the budget, our website is built, Facebook fan page already starting to get liked. Let’s do this.
[Insert Montage of a SMALL TIME AND CO. making a show and putting it up on the internet]
ARTIST: (watching YouTube serials created by Small Time Writer and Company online) See? Wholly unique. And a hit. (he sighs) What do we spend all our money for if we can’t get top talent to work for us because we require ten kinds of middle men?
The End.
Here’s the thing about the art industry, it runs on a system of business. And business sense does not, generally, make for good art. What is sound in a business is not sound in art. Art is about risk…business is about mitigating risk. Art is about creation, business is about structure. You get the picture.
Am I suggesting that the internet and social media are going to topple the mega-giant industries of art? Absolutely not. The reality is, for most people, money is more important to them than art (not because people are evil, though some are, but because we all need to eat and keep a roof over our heads). And if you want to make money with your art, Industry holds the keys to those big dollar deals. Also, people are still working out how to make money via releasing art on the web (I have some ideas on this, to be presented in a later blog). So, it’s not that we’ll ever see these established industry giants toppling to the ground under the weight of the internet. But…
…yes, there is a but. What we will see are some artists sometimes taking their artistic license and blazing new inroads in internet. Clearing paths and establishing way stations for people who are perhaps a little less bold. The two most commonly cited instances of this are Joss Whedon’s Dr. Horrible’s Sing-Along Blog and The Guild web series. There are many others, lesser known, perhaps not quite as well executed or as well backed (Joss, at least, has resources at his back that the rest of us simply can’t lay claim to), but they’re out there. And they will keep improving. And now and then someone well-connected in the industry like Joss or a plucky group of smart artists with great content like The Guild will push forward with these opportunities. And slowly, the internet will sort itself out as its own kind of medium, separate and utterly different from that of the art industry.
Over time, while I don’t think the art Industries are going to fall, they are going to have to change to accommodate this new, low-barrier sector of their business. It will impact them- not crush them, not kill them, but certainly impact them. It’s a new kind of competition, so new that even those doing it aren’t sure what it’s going to end up looking like.
Today, I tweeted that I’m a cowboy in the wild, wild west of social media. I stick to that. What will come, no one knows, but it’s going to change things. It’s already started to. And I for one, am excited.
Disclaimer: If you have things to say about art vs. pop culture or my fascination with how the internet might begin making inroads to offering non-middle-man, non-big-industry ways to success for artist, feel free to say so. But be warned- I Snark for a living.
