We need to talk. I just don’t know if I can take it any more. You’re so wrapped in yourselves, it’s like you can’t even hear the deafening silence from everyone else. Yes, I am, of course, talking about Scott Pilgrim vs. The World and it’s low box-office bucks. If I have to read one more tweet or blog bemoaning “What is wrong” with our world that The Expendables beat out Scott Pilgrim, I may just have to Hulk out on you guys.
Don’t get me wrong. I’m a geek. In fact, I’m a geek in a place where being one is still the kind of thing that gets you stared at out on the street. I live in the Midwest. All my geek buddies are back in California. I am, effectively, isolated from geek culture (except when I wander by the local comic book shop). I’m not saying there aren’t geeks in the Midwest, just that I haven’t been hanging out with them. And this is where my chance to throw a little perspective on things comes in. You listening?
People who aren’t geeks aren’t talking about Scott Pilgrim.
There, I said it. I’m sorry, guys, but it’s true. Where I live, step outside the local geek havens like the comic book shop and mention Scott Pilgrim and you’ll get blank stares. Which is fine (in fact, I prefer it that way): except when you want big numbers opening weekend at the box office.
The success of Scott Pilgrim isn’t going to occur opening weekend, it’s going to occur if we (the geeks) who champion this movie (and the comics) can win people over to come see it that are outside the Geek community. No matter what, geeks will always be the minority, and just because we’ve become less marginalized, doesn’t change that. Scott Pilgrim is not your every-day action flick, so it’s not drawing your every-day action flick movie goers. The testament to its quality (and to the grassroots style movement that is the Scott Pilgrim fan base) will be if geeks of all stripes can convince non-geeks to step outside their comfort zone to go see it, because it is just THAT good. That’s how mostly fan-supported, community specific film explodes onto the everyday movie goers stage.
That said, I encourage you to take a non-geek to see Scott Pilgrim with you. Because it really is that good.
Much Geeky Love,